For accounting firms, automation gathers scattered information and turns it into valuable insights. It increases productivity and empowers firms to better advise their clients by putting the right data into the right hands at the right time. So, it should come as no surprise that firms using technology and software to streamline certain practices and processes are reaping the growth and financial benefits of automation.

A new report from BILL shows how accounting firms are winning at automation. Of the nearly 1,200 accountants who were surveyed, more than two in five (43%) say they are already using accounting software with automation capabilities. A slightly smaller group (33%) say they are new to automation.

Of those accounting professionals who currently use automation in their financial operations, 89% say it makes their firm more profitable and efficient.

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One of the biggest practice areas where automation has boosted a firm’s performance is client advisory services (CAS). More than 80% of survey participants provide CAS, BILL says.

Data and insights from CAS—such as accounts payable, spend and expense management, and accounts receivable—are crucial for forecasting, identifying trends, and more. However, a higher volume of data may result in more touch points—and a higher chance of errors—for firms that still have manual processes in place, the report states.

According to the survey, 85% of accounting professionals who provide CAS agree that automation improves the quality of financial data because it offloads manual tasks that could result in errors—like data entry and expense coding—and helps provide the necessary reporting and auditing for advisory.

In addition, 61% of survey respondents offering CAS, accounts payable, and expense management say they could not offer the services they currently do without automation.

“To provide amazing CAS, we cannot mess around with inefficient and manual work processes,” John Delalio, a cloud advisory services partner at top 20 accounting firm EisnerAmper, said in the report. “The true value EisnerAmper provides is the advice and guidance clients need to help grow their businesses and manage their finances.”

Automation is also helping firms close their clients’ books much faster and more efficiently than before. Sixty-two percent of accountants surveyed say they close the books for the average client in less than a week because of automated processes, while 30% say they take between one and three weeks.

Firms with automation experience also reported higher percentages of continuous closes, which leverages real-time data and automation to perform closing tasks every day instead of waiting until the end of the month or quarter. The survey found that 6% of firms with more than 50 employees who are experienced with automation say they have a continuous close compared to 1% of firms of the same size that are new to automation.

And it just so happens that many firms offering a continuous close also provide CAS, accounts payable, and expense management services.

“The continuous close is closer to concept than reality for most accounting firms. The firms offering it now have two things in common. They know how to make technology work for them and their clients. And they have a competitive advantage over other firms,” Kevin Au, vice president of product management for BILL, said in the report.

Accounting firms’ enthusiasm for automation extends to hard dollars, the report states. Sixty-one percent of firm leaders say they will increase their investment in automation, with that percentage increasing to 73% for those who combine accounts payable and expense management automation.

Growth plans are also influencing automation investment strategies, as 70% of survey respondents say they will use their current offerings to grow and more than half planning to introduce new services to clients.

With a limited market for talent, accounting firm leaders also indicated that automation provides a hiring advantage: 57% say automation helps them attract talent, with that percentage rising to almost 70% for firms with 51 or more employees.

“We focus on and invest in technology because we understand and respect the way it affects competition in the marketplace. Ultimately, if you don’t use technology to its fullest, you will fall behind your competition,” Matthew Lescault, president of Bethesda, MD-based accounting firm Lescault and Walderman, said in the report.